Training Objectives
A Glorious City, A Dynamic University
The BA Program of Business Administration (BBA) aims to cultivate students with high moral, good knowledge and innovative spirit. Our students will be suitable for all kinds of enterprises engaged in marketing, marketing management, senior international corporate marketing and global marketing.
Requirements
1)Mastered the necessary computer skills.
2)Have certain analytical ability, creativity and decision-making ability.
About Shanghai University
Established in 1922
A member university of the national project 211
A research-intensive and comprehensive university
5,300 in total including
Faculty
3)Desired to learn the economic theory of economics, business management, marketing and
international business
4)Have some basic knowledge about Chinese culture, politics, economy and history would be better.
Core Courses
•Microeconomics
•Macroeconomics
•Principles of Management
•Principles of Marketing
•Financial Accounting
•Global Marketing
•China Economic Introduction
•Consumer Behavior
•Distribution Strategy
•Sales and Customer Relationship Management
•Integrated Marketing Communication
Advantages and Strengths
Our faculty consists of 38 full-time members, including 10 professors and 12 associate-professors. More than 90% of the staff has Ph.D. degreesin the related?elds and 50% had the experiences of study or research abroad as Ph.D. candidates or researchers. Furthermore, more than twenty reputable professors from outside Shanghai University work part-time to collaborate with both the teaching and researching staff.
This major is based on Marketing and Management Studies. Graduates should manage at least one foreign language, computer skills, Merchandise sales, market research and forecasting, business negotiation, marketing planning,
E-commerce applications,marketing and management skills.
Career Plan
The graduates of SHU BBA are recruited into challenging roles, in a broad range of industries. Some of them choose to stay in China and some return to their own countries and work for the companies which have trading business with China. Generally speaking, they can be engaged in the areas like consulting, ?nance, accounting and marketing.
Admission Process
Admission Requirements
•English pro?ciency:TOFEL 80 or IELTS 5.5
•Aged 18 to 40
Documents for Application
•Submit an applicationon the website:
•High school diploma, grade reports
•English pro?ciency certi?cates TOFEL or IELTS No requirementfor applicants:
English as native language;
English asof?cial language;
Graduated from high school in English countries
•A Photocopy of the Passport
•RMB 500 Yuan or USD 80 dollars of application fee
Deadline for Application
Before the end of June
Tuition
Termination of Graduate Study
A student who fails to meet the above requirements may be recommended for termination of graduate study. The termination procedure complies with the University Policies.
